Pinnacle Vodka: A purse in one hand and a cocktail in the other—that’s the norm. So why is a purse considered an extension of one’s style while a cocktail is not? That’s the same question we asked ourselves and why we decided to reframe Pinnacle cocktails as a new opportunity to show off one’s unique taste.

Hillshire Farm: Hillshire Farm needed to reclaim its standing as the gold-standard in sandwich meat taking into account “clean label” trends. To do that, we went back to basics and relied on farmers to tell the story of its newest, natural sub-brand.

Mike's Harder: This 8% ABV beverage is usually picked up by people on their way home from a long day of work. So we played into that mentality. Hard.

ART DIRECTORS:
Dmytri Gouba
Jenae Neeson
Luke Felton