Goo Gone hadn’t updated its branding or its website in over 5 years. Our team was tasked with creating a fresh look/feel and tone for them, as well as a brand-new website and a collection of captivating product videos. All on a shoestring budget, of course.

Involvement: Lead copywriter for campaign pitch, creation of new tagline and website redesign. Central to content development from initial presentation through storyboards, production and editing process.

ART DIRECTOR:
Sally Bunge