MILK + HERSHEY'S:
There’s nothing like that carefree time between school and homework—a little break from responsibility to connect with friends or family and just have a good time. And nothing helps you make the most of those moments like squeezing Hershey’s syrup into an ice-cold glass of milk.

THE OFFICIAL DRINK OF HALLOWEEN:
I love this Chocolate Milk concept; however, I was not part of the initial concepting process. After months of struggling with a headline, they brought me in (during my first week of work at Arc Worldwide) and I had 2 hours to come up with a headline that playfully conveyed wholesomeness for the Halloween season. It sold.

ART DIRECTOR:
Dave Folley