HALLOWAIIAN RETAIL AND SOCIAL CONTENT:
Developed recipes from scratch that were ultimately photographed and used across retail and social channels for the Halloween season.

SHANE VICTORINO ENDORSEMENT:
King’s Hawaiian and “The Flyin’ Hawaiian” teamed up and I was lucky enough to present concepts and deliver final copy for retail pieces promoting their partnership.

STUFFING RETAIL LAUNCH:
Helped launch King’s Hawaiian Stuffing at retail with a headline that disrupted the shopper journey using humor and incentivized purchase with the promise of pride.

ART DIRECTOR:
Sally Bunge